Direct from developer · Dubai

Property direct from the developer in Dubai

Buying on the primary market: new projects, the first allocation of units and the developer's price list. We give access to every developer, and our service costs you nothing.

Buying direct from the developer is the primary market: you buy a new unit at the developer's price, without a later owner's margin. The best units go at the sales launch, so access and pace count. We work with every developer, and the commission is paid by the developer, not you.

At a glance

Market: primary, directly from the developer
Reservation at launch: EOI or booking
Cost of our service to the buyer: none, the developer pays the commission
Access: to every developer in Dubai
Common incentives: DLD fee waiver, years free of service charge, post-handover plans

What buying direct from the developer means

The primary market differs from buying on from an owner in its entry price and access. You buy a new unit at the developer's price, without a margin added by an earlier buyer.

You also have access to the first, full range of floors, layouts and views. It is from this range that the best units go, before a project reaches wider sale.

You buy at the developer's price, without a margin added by an earlier buyer.
You have access to the full, first allocation: the best floors, layouts and views.
The unit is new, with the developer's warranty and a payment plan tied to construction.

Buying from the first range, you have the widest choice and a clean developer price. Let's find out together which launches suit your goal, before wider sale begins.

How launches and EOI work

New projects in Dubai sell to their own rhythm, which is easy to miss. You sometimes hear that a project 'sold out in a day', and it is usually true.

Whoever understands the mechanics of a launch and an EOI chooses from the full range before others do. Without preparation, only what no one reserved earlier is left.

An EOI (Expression of Interest) is a refundable payment that puts you in the queue before the official start.
On launch day, units are released in order of queue and readiness to decide.
The most sought-after layouts disappear fastest, often in the first hours.
Without earlier access and preparation, you choose from what is left.

So with a launch we work earlier: we agree your goal and budget with you, submit an EOI and are ready at the moment of the start.

Get in touch before the planned sales start and we'll prepare together, well in advance.

Incentives that appear with new projects

Developers compete for buyers not only on price, but also with incentives. This might be covering the transfer fee, a few years free of the service charge or payment spread after handover.

The value of such incentives can be real, but you have to know how to work it out. Sometimes a nice-sounding offer conceals a higher base price for the unit.

A waiver of the DLD transfer fee, or the developer covering it.
A few years free of the service charge.
Payment spread over the period after handover.
Finishing or furnishing packages included in the price.

We count an incentive as part of the price, not as a gift. Sometimes a project with no offer, but in a better location, is the better one.

Show us the offers you are comparing and we'll work out the real value of each incentive.

What an agent costs you when buying from the developer

Many buyers worry that an agent will add their cost to the price. On the primary market it is the other way around.

The sales commission is paid by the developer, and you pay the same price for the unit, with us or without us. In return you gain access to every developer at once and an independent opinion.

On the primary market the sales commission is paid by the developer, not the buyer.
The price of the unit is the same whether you come on your own or with us.
In return you gain access to every developer at once and an independent opinion.

A developer shows only its own projects. We compare them against one another and tell you which genuinely suits your goal.

Let's talk with no obligation, and at no cost to you we'll put together projects from several developers at once.

FAQ

Frequently asked questions.

What is an EOI when buying from the developer?

An EOI, or Expression of Interest, is a refundable payment before the official sales start. It puts you in the queue and gives you a chance to choose a unit before the project reaches wider sale.

Buying from the developer through an agent, will I pay more?

No. On the primary market the commission is paid by the developer. The price of the unit is the same, and you gain access to every developer and an independent opinion.

Why do the best units disappear so quickly?

At the sales launch the full allocation is released, and the most sought-after floors and layouts go fastest. That is why we prepare before a launch and submit an EOI in advance.

Is a developer's incentive a real benefit?

It can be real, for example covering the DLD fee or years free of the service charge. But we count it as part of the price. Sometimes a project with no offer, but in a stronger location, is better.

Do you show projects from every developer?

Yes. We are not tied to one developer, so we compare projects against one another and recommend the one that suits your goal, not the one we happen to be selling.

Is there a launch you're interested in? Let's prepare before sales begin.

Access to every developer, one independent opinion and a service that costs you nothing.